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April 16, 2014 By:
Manischewitz Company Sold to a Private Equity Firm
The Manischewitz Company, well known for its Passover foods, was sold a week before the holiday.
Sankaty Advisors, an arm of the private equity firm Bain Capital, purchased the Newark, N.J.-based purveyor of kosher foods for an undisclosed price, The Associated Press reported.
Under its new owner, Manischewitz is expected to promote kosher as an indication of quality food rather than just a religious designation, according to The New York Times.
“This investment reflects our confidence in the Manischewitz brands and team,” Sankaty Advisors said in a statement. “Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible. We believe Manischewitz is well positioned to grow due to rising mainstream interest in kosher foods.”