Thursday, December 18, 2014 Kislev 26, 5775

Stephanie Singer

Bubbi Project Blogger

I spent a Saturday night a few weeks ago with my fiancé and friends at a new restaurant off the beaten path in South Williamsburg. Pronounced “sh’eeksa,” According to the restaurant's chef/owner, Jason Marcus, Xixa is an alternate spelling for the word Shiksa ("non-Jewish woman" in Yiddish). Marcus, who is Jewish and also owns Traif ("not kosher" in Yiddish) a few doors down on the same block, named this restaurant for his co-owner and non-Jewish girlfriend, Heather Heuser.

Since Williamsburg has a large Orthodox Jewish population, Marcus’s idea for playful restaurant names and...

There’s one motto I always follow, “Ask and you shall receive.” It seems like Rabbi Yehuda Shemtov of Chabad Lubavitch of Bucks County abides by a similar code.

His inaugural Bubby’s Cook-Off event, held at Vie on North Broad Street, was a huge success mainly because it united several of his friends who also happen to be our city’s top talents: Sharon Pinkenson, executive director of Greater Philadelphia Film Office, Nicole Cashman, President of the public relations firm Cashman...


In 2009, Annie Baum Stein and her husband, Mauro Daigle, opened their first market on Baltimore Avenue in West Philadelphia. Three years later, in May 2012, they expanded into Center City with a cafe in the newly renovated, gorgeous Sister Cities Park on the Benjamin Franklin Parkway. “It's been an awesome adventure!” Baum Stein exclaimed. 

As we sat in her cafe with a plate of cheese and beer during one of the café’s “Pairings on the Parkway” events that take place on Thursday afternoons, I asked a few questions about her connection to food and business.


After spending 10 years cultivating their business model in New York City, the owners of Joe Coffee, siblings Jonathan and Gabrielle Rubinstein, have decided to venture south and open two new locations in Philadelphia. 


Award-winning food writer Mark Bittman is coming to town as part of the "What is Your Food Worth" series on food, ethics and sustainability.



Through this new collaboration with the Jewish Exponent, find a fresh view of the Philadelphia region’s food scene. Stay connected with the Bubbi Project as blogger Stephanie Singer dishes opinions and ideas on holiday meals, features restaurants that you MUST try, interviews chefs and guides you on ways to create healthy eating habits.

Follow the Bubbi Project on Facebook or Twitter. Food related blog ideas are also welcome! Email [email protected]

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