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Google Confirms Waze Acquisition

June 11, 2013
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Waze's user-friendly map app created a bidding war between Google and Facebook.

JERUSALEM (JTA) -- Google confirmed its acquisition of the Israeli navigation company Waze.

In an announcement Tuesday on the company’s official blog, Google vice president Brian McClendon did not indicate the price Google paid to acquire Waze, though reports put the figure at $1.1 billion.

McClendon said the product development team at Waze, a free downloadable navigation app with nearly 50 million subscribers, "will remain in Israel and operate separately for now."

Talks between Waze and the social networking site Facebook reportedly broke down over Waze’s insistence that the company’s managers and employees remain in their Israeli headquarters in Raanana rather than relocating to Menlo Park, Calif.

McClendon said his company is "excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities."

Waze CEO Noam Bardin also confirmed the purchase, writing on his company's blog that Google co-founder Larry Page, McClendon and the Google Maps staff "are partners in our vision to serve global mapping, updated in real-time by communities and those interested in helping us develop."
 

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