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'Catch the Spirit' of a Great Day -- Super Sunday '09

January 1, 2009 By:
Amy Purdy, JF Feature
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The power to help those in need is just a phone call away.

That's the underlying theme of Federation's largest fundraising day of the year. More than 600 volunteers are expected to converge on the Federation Radnor Campus in Bryn Mawr on Sunday, Jan. 25.

During two phoning sessions -- from 9 a.m. to 1 p.m., and from 4 p.m. to 9 p.m. -- volunteers will contact thousands of their fellow Jews in the community -- most of them current donors -- to raise a projected $1 million for the 2009 Jewish Community Fund. Pledges made during Super Sunday help support the most critical needs in the Greater Philadelphia Jewish community, in Israel and overseas.

"The current economic downturn has put significant pressure on all community organizations to find ways to operate even more efficiently and effectively than ever before. Every aspect of our operations is being examined and streamlined. Super Sunday is no exception," said Federation CEO Ira M. Schwartz.

This year, Super Sunday co-chairs Holly and Norm Nelson, and Cari and Alan Lasdon, are dedicating themselves to improving volunteer training, increasing visibility in the community and maximizing the event's efficiency. From recruitment efforts to telephone usage, Super Sunday co-chairs and their committees are infusing the 25-year-old event with innovative volunteer training and marketing strategies.

Super Sunday co-chair Holly Nelson narrates a seven-minute interactive volunteer training video that provides practical tips and techniques for making effective calls and for filling out the pledge cards. The lively video recently debuted on: www. jewishphilly.org.

Volunteers are encouraged to view the video online, take the short quiz, and print out the certificate of completion and bring it with them to Super Sunday. Volunteers can then begin calling when they arrive for their phoning sessions.

Of course, on-site support and training will also be available throughout the day for those who need it.

"Volunteers are integral to the success of this day," said Holly Nelson, which is why the goal of event organizers is to empower and support each Super Sunday volunteer.

Sponsorship Opportunities
Another development in Super Sunday '09 is the use of several novel sponsorship opportunities to market the event to as broad an audience as possible. KYW News Radio and Titan Outdoor Company have teamed up with Federation to offer their assistance.

Commuters in Center City and select routes throughout the Main Line, Bucks County, Montgomery County and the Old York Road corridor will notice king-sized Super Sunday posters displayed on the sides and backs of 30 busses. The bus campaign will run throughout December and January.

Beginning on Jan. 5, KYW News radio will air two weeks of commercials featuring the voice of Federation President Leonard Barrack. The message, which encourages community members to volunteer, is reinforced by Super Sunday Web banners that appear on the KYW News Radio Web site.

On buses and airwaves, in newspapers and online, the message of Super Sunday is a powerful call to action on behalf of those in need.

The community is indeed being urged to "catch the spirit" of Super Sunday by registering and training online.

You can do that at: www. jewishphilly.org or by calling the Super Sunday hotline at: 215-832-0630.

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