Philly's newest food truck is dishing out bagels with a side of social entrepreneurship.
This past Monday, as I approached my office, I spotted a new, bright red food truck in Love Park. I was intrigued.
"Schmear It," emblazoned across a light blue skyline, brought only one thing to mind: bagels.
The man inside the truck was wearing a Tribe 12 T-shirt, which fascinated me even more, since I was a 2012 Tribe 12 Fellow.
So here's the deal with Schmear It: Their delicous bagels are from the popular family-owned and -operated South Street Bagels. Once you place your order, the counterperson toasts your bagel and adds fresh toppings such as cream cheese, vegan "cream cheese" and lox. Their menu goes a little outside the circle with customized toppings like the Nutty Naner, a bagel topped with peanut butter, nutella and banana. They even offer a build-your-own option, where you can choose your bagel, topping and fixing.
What makes Schmear It a bit different from other food trucks is its focus on social entrepreneurship, which they've punnily coined, "Spreading some good."
The truck will feature a different local cause each week. A portion of that week’s sales will then be donated to the designated nonprofit organization, and the truck will become, quite literally, a marketing vehicle, displaying information about the cause — its mission, local impact, ways to get involved — along with additional content featured on its website and social media pages.
According to Danielle Selber, who oversees the Tribe 12 Fellowship and also co-directs the Collaborative social networking group, "Schmear It is a great example of the kinds of ventures the Tribe 12 Fellowship looks to support — it's original, sustainable and has a strong social good component."
The following is excerpted from an email interview I had with Chief Schmearer Dave Fine, a 2013 Tribe 12 Fellow:
Schmear It Good,
The Bubbi Project