December Event Kicks Off Campaign, Honors Legacies


When asked why he agreed to serve as a co-chair for the 2010 Federation Campaign kick-off event along with his wife, Maxine, Elliot Rosen responded, "When Federation asks me to do something, I always say yes." The couple has been involved in Federation for many years and sees the Dec. 8 celebration at the Hilton Philadelphia City Avenue as "an opportunity to energize the community and encourage new people to become involved as both donors and volunteers."

Maxine Rosen expressed delight that Federation is once again hosting festive programs "that are filled with energy and fun." She views the event as a chance to make people "feel a part of Federation."

Esther Kaplin and husband Marc had always "talked the talk" about the importance of charity and giving back to the Jewish community. In the Kaplin's kitchen, there is a tzedakah box which has been frequently filled, emptied and refilled through the years, with contributions to Federation and other Jewish organizations.

Esther, a therapist, and Marc, who works in the distressed real estate industry, know first hand about the impact of these challenging economic times on their fellow Jews. "We decided that the time was right to 'walk the walk' and take a leadership role as co-chairs for this campaign kick-off event," she said, sharing the Rosens' optimism that the evening will be fun and inspirational.

Joining the Kaplins and Rosens as event co-chairs are Joy and Bennett Keiser, Susan and Neil Cooper, and Carol and Bennett Aaron.

The evening begins at 5 p.m. with cocktails and a buffet dinner for guests who make a minimum household gift of $10,000 to Federation's annual campaign, the Jewish Community Fund (formerly known as FAJA), as well as all members of Federation's Legacy Society. These passionate philanthropists have made planned or endowment gifts of $100,000 or more to benefit Federation and any other Federation partner agency, synagogue or other local, national or international Jewish organization. New members of the Legacy Society will be inducted during the dinner.

According to Howard Silverman, Federation Endowments Corporation president, "You can become a member in different ways, each offering financial and tax benefits. These include an outright gift, a bequest in a will, an insurance policy, designation of a retirement asset or IRA, a life income plan, such as a charitable gift annuity or a charitable remainder trust, or a permanent set aside of part of a donor-advised philanthropic fund, supporting foundation or private foundation."

The generosity of members of the Legacy Society of the Jewish Federation of Greater Philadelphia is immediately apparent to all who visit the Jewish Community Services Building in Philadelphia. The names of all society members are inscribed on select walls in the atrium of the building, home to the Jewish Federation, as well as several other Jewish communal agencies and organizations.

After dinner, community members who make a minimum household gift of $1,000 to the campaign are invited to participate in an elaborate dessert reception beginning at 6 p.m.

At 7 p.m., everyone will gather for a special presentation on the economy, the current situation in the Middle East and other critical global issues.

Dietary laws will be observed. Registration is required due to security regulations. All guests will have an opportunity to make their 2010 campaign gift during the event.

For more information, call the hotline at 215-832-0843 or visit:



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