Why is this ice-cream different from all other ice creams?
Maybe because it has chocolate matzah swirled in.
Passover in July: Afikomen as frozen dessert? Better find it before it melts.
Pass that around the Passover seder table.
The Chozen people — Ronne Fisher and her daughters, Meredith Fisher and Isabelle Krishana — are churning out kosher ice-cream concoctions to give everyone that holiday feeling.
One question — if not four: How did these three New Yorkers find such a freilach in their freezer?
One night around the kitchen table, the three were noshing on some homemade rugelach pulled from the frozen section of their fridge and got the big chill: Wouldn't it be great to mix favorite Jewish foods with ice-cream?
We are not talking lox and bagels … are we?
"Well, we actually considered that," Meredith Fisher recalls about their early attempts at freezer fresses. "But the mix of flavors just didn't taste like the real thing. We want more to keep the flavors sweet."
Sweet: That's the Coconut Macaroon, as well as the Matzoh Crunch and, of course, Ronne's Rugelach, all coming to an online Web site near you: Indeed, Chozen ice-cream will be available for shipping beginning mid-July www.icecreamsource.com.
And while it's currently not available in Philadelphia stores — it's mainly sold in New York — Fisher is fishing around for some area outlets.
It's not like she's on unfamiliar turf: A political-science graduate of the University of Pennsylvania, class of 2001, Fisher lived in the area for four years after graduation and worked on the campaign to get Ed Rendell elected governor.
Now working in fashion and in online marketing, she and her family have come out with a real "why didn't I think of this myself" kind of concoction and company, using bakers in the New York region, all under the supervision of Star-D Kosher of the National Council of Young Israel.
Natural "Jewish" ice-cream?
A natural, she concedes, for members of "a Reform family that cooks and bakes a lot, especially around the holidays."
They're starting out small, she says of the month-old business, but it applies to the ice-cream as well, which is sold in pints. With three flavors already scooped out, they hope to expand with others in the future.
The Fishers have chosen the time around Rosh Hashanah to introduce their new flavor of apples and honey.
Maybe add a little Manischewitz into the mix?
"We've talked about doing a Manischewitz-type sorbet," she says, but that's off the table for now since it involves different production facilities, as well as limiting customers to the 21-and-over crowd.
But one needn't be a member of "Our Crowd" to crowd the market freezers or online site to get Chozen. It's not just for Jews, says Fisher, although she takes special pride in getting such items as rugelach and matzah before the general public.
"Beyond the bagel, not everyone knows about" Jewish delicacies, she says.
She is trying to change that, one sugar cone at a time.
Could it mean that one day, she will be able to turn full-time from crunching numbers in marketing to marketing Matzoh Crunch?
She melts at the thought. "I should be so lucky!"