Thursday, July 2, 2015 Tammuz 15, 5775

Dr. Walter Carl, a Northeastern University professor and a leading scholar in word-of-mouth communication and "buzz" marketing practices, has released a new research report, "To Tell or Not to Tell?," a first-of-its-kind examination of the practical effects of disclosure for word-of-mouth marketing agents and their conversational partners. As companies have increasingly sought to harness the power of word-of-mouth communication by...
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M.J. Fine, Jewish E Feature
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M.J Fine-JE Feature
Most concert documents are taped in front of an audience. Cat Power''s live DVD, "Speaking for Trees," featured Chan Marshall alone in the woods with a guitar. Self-consciously arty? No doubt. But it suited the sullen singer, giving her a chance to ramble without the distraction of people staring at her. Marshall is an uncomfortable performer, and her shows have...
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An article in a recent edition of the New England Journal of Medicine by two professors at Vanderbilt University Medical Center targets the Vioxx scandal and what should be done about future efforts to market prescriptions. According to C. Michael Stein, M.B., B.Ch., and Wayne Ray, Ph.D., "Medications approved on the basis of studies of a few thousand patients are...
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A new Mayo Clinic study finds that vertebroplasty - a procedure used to treat painful compression fractures in the spinal vertebrae due to osteoporosis - appears to increase the risk for new fractures in adjacent vertebrae. The study also found vertebrae adjacent to fractures treated with vertebroplasty fracture significantly sooner than more distant vertebrae. Findings are in the current issue...
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The Medicare Rx Education Network is urging Medicare beneficiaries to pay close attention to mail and phone calls they receive about the new Medicare prescription-drug benefit. As people in Medicare receive information about various prescription-drug plans, they can help make sure they are dealing with a legitimate, Medicare-approved plan - rather than a scam artist - by remembering these important...
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